E-commerce · marketplaces · growth operations
I’m Kuldeep Shetty — an e-commerce and marketplace operator with 6+ years building a multichannel business at matabooks. I connect product data, storefronts, marketplaces and performance marketing to make commerce work as one system.
ONE SYSTEM. MANY CHANNELS.
01 / Selected work
Six years of building, improving and operating a growing digital business — from the product record to the post-purchase experience.
D2C / Brand experience
Built and operated shop experiences across Shopify and Shopware: store setup, product merchandising, bundles, campaign pages, navigation, filter and menu logic, and conversion improvements.
Platform transformation
Supported the shift from WooCommerce to Shopify and the connected operations around it: catalogue structure, apps, integrations and customer journey continuity.
Marketplace operations
Managed product content, availability, pricing, order flows and feed quality across Amazon, OTTO, Kaufland, eBay and Etsy, with Tradebyte and ERP connections.
AI & process automation
Used Claude, ChatGPT and Make.com to support listing optimisation, keyword analysis and customer-feedback audits. Human review stays in the workflow.
Freelance / Brand design
Alongside e-commerce, I take on freelance brand design and logo projects. My work includes logo identities and visual systems.
See logo design work on Instagram ↗Community & campaigns
For Drawtober, we invited artists to paint on our book covers and partnered with them on Instagram giveaways that encouraged likes and follows. Our Advent calendar giveaways were run with partner companies. The Matabooks Instagram community reached 20,000 followers as a team achievement.
20,000 Matabooks Instagram followersPersonal project
I also run a private Instagram page for my photography and travel interests, with a community of around 6,500 followers.
Community building · Dresden
I started an international community in Dresden, growing a WhatsApp community to around 800 participants across 30 subgroups and an Instagram page to around 800 followers.
02 / Amazon book growth
A practical launch and optimisation flow shaped by hands-on work with books, seasonal products and marketplace content.
Prepare the bibliographic product information, including VLB metadata, and align it with the Amazon catalogue.
Support brand governance and Brand Registry requirements so the catalogue, brand identity and storefront connect.
Write search-aware titles and bullets, enrich the detail page with A+ content, and produce clear, useful product imagery.
Use parent-child variations only where products genuinely qualify. For limited editions and seasonal books, make related editions easy to compare and review feedback in context.
Create a Brand Store page that brings product lines, seasonal stories and campaigns together.
Run Amazon Sponsored Products, Sponsored Brands and Sponsored Display; use Google Performance Max where it fits. Test content and campaign changes with A/B experiments.
Marketplace eligibility, variation rules and available tests depend on category, account and current Amazon requirements.
03 / Best practice
Principles I return to when deciding what to fix first, what to test, and how to grow without losing sight of the basics.
MAKE THE SIGNAL CLEAR. CHANGE ONE THING. KEEP THE LEARNING.
Clean catalogue structure and accurate attributes make every downstream channel easier to manage.
Titles, bullets, images and A+ content should answer real shopper questions as well as support discovery.
Set advertising targets from margin, fees and fulfilment costs. A low CPC or ACoS is not useful if the traffic does not convert profitably.
Use A/B tests and analytics to understand what changed. Keep the learning, not just the winning variant.
Check product, stock, price and order data across shop, middleware, ERP and marketplace to prevent avoidable errors.
Automation speeds up research and drafting; a person still checks accuracy, brand voice and marketplace compliance.
04 / Operating toolkit
Platforms and systems from my e-commerce and business operations experience.
Shopify · Shopware · WooCommerce · Amazon Seller & Vendor Central · OTTO · Kaufland · eBay · Etsy
SAP Business One · SAP S/4HANA · Xentral · Tradebyte · PlentyONE · ChannelPilot · JTL · Billbee
Amazon Ads · Google Ads / Performance Max · Meta Ads · Pinterest Ads · GA4 · Helium 10 · Hotjar
Klaviyo · Pipedrive · Zoho CRM · CRO · A/B testing · lifecycle flows · filter and menu logic · funnel analysis
DATEV · lexoffice · PayJoe · inventory and order operations · marketplace account health
Claude · ChatGPT · Gemini · Make.com · Notion · Jira · Slack · Asana · Miro
Excel · Word · PowerPoint · Adobe Photoshop · Premiere Pro · After Effects · Canva · CapCut
My CV reports 10× digital revenue growth since 2018, alongside expansion into multiple marketplaces and B2B sales.
CV-REPORTED05 / Experience
Professional experience, education and language skills from my CV.
Continued development in data science and e-commerce analytics; SAP S/4HANA certification and AI-supported workflows.
Alongside packaging and logistics, my remit covered product and packaging development, sourcing, production and quality checks, cost calculations, shop and marketplace listings, campaign content, newsletters, customer service, finance workflows and team coordination. I worked across Shopify, WooCommerce, Amazon, Etsy, eBay, OTTO and Avocadostore, with tools including Billbee and Lexoffice. Projects included sustainable packaging concepts, product research, lab tests, patent applications and grant proposals.
Coordinated interdisciplinary project teams, milestones, stakeholder reporting and management presentations.
Contract warehouse role in Leipzig, Germany.
Worked on a printed-electronics project using InkJet, screen printing and gravure methods, with substantial independence. Contributed to a printed thin-film transistor matrix demonstrator shown at LOPE-C 2016 in Munich. My CV also reports a 10% pilot-throughput improvement during the internship.
Education
M.Sc. Print and Media Technology · TU Chemnitz (2014–2016)
M.Tech. Print and Media Technology · Manipal Institute of Technology (2013–2017)
B.E. Mechanical Engineering · Srinivas School of Engineering (2009–2013)
Languages
English · German · Hindi · Marathi · Kannada
06 / Research, IP & credentials
2018 · Journal article
Coating International · 1 September 2018
Publication listing ↗2017 · Conference
3rd International MERGE Technologies Conference · Chemnitz · 20 September 2017
Publication listing ↗2014 · Conference paper
ASCENT International Conference Proceedings · Information Systems and Engineering
Read paper ↗Patent · Co-inventor
DE102022115485B3 · Published 28 December 2023. Bookbinding product with integrated insertion pocket.
View patent record ↗Certificates · 19 in supplied certificate file
The list below reflects the named course certificates in the supplied PDF. Links go to provider course pages or credential records where the PDF supplied them.
The supplied PDF contains 19 course credentials plus three academic degree documents. Anthropic credentials are linked to the provider learning page because the PDF contains no unique verification URLs; Amazon course IDs are recorded in the PDF but no public verify links were supplied.
07 / Next chapter